Innovation and Entrepreneurship

Accelerate Your Career or Start Your Own Business

In today’s competitive marketplace, the competition for customers is a real Shark Tank. Clarkson’s unique innovation and entrepreneurship major is the best fit for students pursuing a career in marketing or a related area. It’s flexible and provides the most marketing coursework, including classes on marketing basics, consumer behavior, research and new product development.

In addition, the curriculum is packed with coursework focusing on innovation, a primary area of marketing. Compared to a traditional marketing program, our Innovation and Entrepreneurship major immerses you in marketing content as well as interrelated entrepreneurship studies. Within an environment that replicates the experiences of marketing professionals, you will gain a thorough understanding of marketing and its role in starting a new venture or working in an established corporate setting.

About Clarkson University

Early Decision deadline for Fall 2022 admission: December 1, 2021
Regular Decision deadline for Fall 2022 admission: January 15, 2022

1 in 5 Alumni is a CEO, president, owner or a senior executive of a company
Top 20 best values (Great schools, great prices) - U.S. News & World Report

Request Info


Innovation and Entrepreneurship Careers

Upon graduation, Innovation and Entrepreneurship majors have the skills, tools and knowledge to pursue multiple career interests. Many students go on to start their own company, continue pursuing a company they started while in the Innovation and Entrepreneurship program, or create a company around one of their innovations. Other graduates go on to utilize their innovative mindset and entrepreneurial skill sets in a wide range of industries and professions, including in positions such as:

  • Advertising Sales
  • GBS Consultant
  • Marketing Director
  • Brand Manager
  • Innovation Strategist
  • New Business Processor
  • Consultant
  • Inside Sales Executive
  • Product Design Specialist
  • Director of Internet Marketing
  • Legal and Compliance Assistant
  • Project Director
  • Entrepreneur
  • Marketing Analyst
  • Recruiting Coordinator

Recent Innovation and Entrepreneurship graduates have accepted positions at companies such as Anheuser-Busch, Ayco – a Goldman Sachs Company, Car Fresher Corporation, Cigna, EPIC Systems, ExxonMobil, Fox TV, IBM, Key Bank, Northwestern Mutual, and SAP. Graduates have also chosen to continue their studies in graduate school, including Clarkson’s own Master’s of Business Administration (MBA) programs. 


The Innovation and Entrepreneurship program consists of 42 credit hours in foundation coursework in business such as economics, mathematics, marketing, operations, supply chain management and organizational behavior and 30 credits of specialized courses. Fifteen credit hours of electives are also required for completion of the degree, and since 50 percent of the coursework must be taken outside the Reh School of Business, most electives will be non-business courses taken in other disciplines, such as engineering or science. 

  • Commercializing Innovation
  • Innovation and Entrepreneurship Strategy
  • Project Management
  • Creativity, Innovation and New Product Development
  • Introduction to Customer-Focused Design
  • Taxation of Business Entities
  • Designing and Leading Innovative Ventures
  • Lean Six Sigma for Healthcare
  • Venture Capital and Private Equity
  • Economics of Innovation
  • Management of Technology
  • Entrepreneurship and Business Innovation I & II
  • Marketing Research

The following courses are required for all students, irrespective of their program of study. These courses are offered during the fall semester, with FY100 First-Year Seminar being required of only first-year students. Both FY100 and UNIV190 are typically taken during the fall semester of the first year at Clarkson.

  • FY100 First-Year Seminar (1 credit)
  • UNIV190 The Clarkson Seminar (3 credits)

Students are required to complete the following courses:

Innovation and Entrepreneurship

  • EC370 Economics of Innovation
  • MK321 Consumer and Buyer Behavior
  • SB322 Designing and Leading Innovative Ventures
  • MK332 Marketing Research
  • SB437 Commercializing Innovation
  • MK436 Creativity, Innovation and New Product Development
  • SB440 Innovation and Entrepreneurship Strategy

Professional Experience

All students participate in a project-based professional experience such as a co-op, an internship, directed research or a community project clearly related to the student’s professional goals.

Students must complete three of the following courses:

  • AC305 Cost Accounting
  • MK306 Professional Sales
  • AC407 Taxation of Business Entities
  • OM380 Project Management
  • FN455 Venture Capital and Private Equity
  • OM476 Management of Technology
  • LW471 Law and Society II
  • SB356 Invention Development and Protection

Students must complete the following courses, usually in their first and second year:

Common Curriculum

  • AC202 Financial Accounting 
  • MA181 Basic Calculus 
  • AC203 Managerial Accounting
  • MK320 Principles of Marketing 
  • EC150 Principles of Microeconomics 
  • OM331 Operations & Supply Chain Management 
  • EC151 Principles of Macroeconomics 
  • OS286 Organizational Behavior 
  • EC311 Introduction to Econometrics 
  • SB113 Entrepreneurship & Business Innovation I 
  • IS211 Introduction to Enterprise Information Systems 
  • STAT282 Statistics 
  • LW270 Law & Society I 
  • Two science courses (one with laboratory) (7 credits)
  • MA180 Introductory College Mathematics (4 credits)
  • Three elective courses (9 credits)

Global Experience

A global experience is required for graduation for all Clarkson Business students. Employers want our graduates to understand different cultures and diversity and to have had first-hand exposure. Students will have a variety of opportunities, such as a semester exchange and/or faculty-led global business trips, to satisfy this requirement.

Knowledge Area/University Course Electives

Students will have approximately 15 credit hours available to use toward Knowledge Area and/or University Course electives.

Free Electives

Students will have approximately 3 credit hours available to use toward courses of their choice.

Experiential Learning

At Clarkson, you will be able to pursue research topics that are of interest to you. Individual professors in the business department offer a variety of opportunities for participation in different research projects, and they will work closely with you to determine which areas work best for you.

All students participate in a project-based professional experience such as a co-op, an internship, directed research or a community project clearly related to the student’s professional goals. Recent internship employers include

  • AXA Equitable
  • Keyence
  • Schneider Electric
  • Calcus Publishing
  • New Hampshire Junior Monarchs
  • Travelers Company
  • Empire Vision Centers
  • Northwestern Mutual
  • Upbeat Studios
  • IBM
  • Penske Truck Leasing
  • Wellington Management
  • Jobspring Partners
  • RMS-Research and Marketing Strategies

The Right Experience

As an innovation and entrepreneurship student, you’ll open yourself up to impactful experiences that are rarely found all together anywhere else.

You will…

  • Form a team with other business students and formulate a plan to start your own business during your first semester. Then you’ll pitch your business idea to real investors for real seed money.
  • Run your business and earn the right to put acronyms like CEO, CFO and CMO after your name during your second semester.
  • Have an international experience, such as a 2- to 3-week trip to places like Croatia, Argentina and Switzerland or a semester at one of our 50+ study abroad partner universities in 27 countries.
  • Be able to take advantage of the incredible internship and co-op opportunities offered through partnerships at top companies such as IBM, Northwestern Mutual and Schneider Electric.
  • Take courses from a curriculum, created in partnership with industry leaders, that prepares you for positions such as brand manager, consultant, product design specialist, marketing analyst, director of internet marketing, entrepreneur, innovation strategist, project director, advertising sales and more.
"During freshman year, we had to come up with a unique business idea and get the ball rolling. It was really exciting to be pushed right out of the gate to try and get our companies funded. I partnered with two of my classmates — who are now my best friends — to create a record label at Clarkson. We ended up pitching our project and getting it funded. Now I'm working on a different idea, and I've also been working with another group that is researching ways to make wheelchairs more comfortable. I find it extremely exciting that there's so much opportunity to learn and utilize these resources we have to potentially gain a profit from our own work — maybe even before we graduate!"
Grace Mayer Franklin, TN
Grace Mayer
Franklin, TN